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This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover. (AP Photo/Hyundai)

This screenshot provided by Go Daddy shows the company's Super Bowl advertisement. (AP Photo/Go Daddy)

This screenshot provided by Tide shows the company's Super Bowl advertisement. (AP Photo/Tide)

South Korean rapper Psy performs during the filming of a Super Bowl commercial for Wonderful Pistachios in North Hollywood, California, January 8, 2013, in this picture provided by Insider Images. Picture taken January 8, 2013. REUTERS/Susan Goldman/Insider Images/Handout

Darla, a 7-year-old Clydesdale, top, watches over her young, as yet unnamed foal, at Warm Springs Ranch Wednesday, Jan. 30, 2013, in Boonville, Mo. The foal, born Jan, 16, 2013 at the ranch, is the star of a Budweiser commercial set to air during Super Bowl XLVII on Sunday. (AP Photo/Jeff Roberson)

This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Volkswagen called ìGet In. Get Happy. (AP Photo/Volkswagen)

This screenshot provided by Blackberry shows the Super Bowl adverstisement for Blackberry 10. The ad is part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry. (AP Photo/Blackberry)

This screenshot provided by Audi shows the company's Super Bowl advertisement. Audi's 60-second ad in the first quarter, with an ending voted on by viewers, shows a boy gaining confidence from driving his father's Audi to the prom, kissing the prom queen and getting decked by the prom king. (AP Photo/Audi)

This screenshot provided by the Milk Processor Education Program, known as MilkPep shows the company's Super Bowl advertisement. The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter that is directed by Peter Berg. (AP Photo/Milk Processor Education Program)

This publicity image released by Marvel shows Robert Downey Jr., as Tony Stark/Iron Man, in a scene from "Marvel's Iron Man 3." "Marvel's Iron Man 3" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. (AP Photo/Marvel, Zade Rosenthal)

This publicity image released by Marvel shows Robert Downey Jr., as Tony Stark/Iron Man, in a scene from "Marvel's Iron Man 3." "Marvel's Iron Man 3" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. (AP Photo/Marvel)

An handout photo from a 2013 Super Bowl advertisement for Century 21. The ads CBS broadcast nationally represented a missed opportunity for marketers to show that they understand how modern consumers think and behave. (AP/Century 21)

This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign. You don't have to be a football player to be a part of the action on Super Bowl Sunday. Coca-Cola is asking people to vote for an online match between three groups competing for a Coke on Game Day. (AP Photo/Coca Cola)

This screenshot provided by Kraft shows the Super Bowl teaser advertisement for Kraft's Mio water enhancing drops. Kraft enlisted Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter. (AP Photo/Kraft)

This publicity film image released by Paramount Pictures shows, from left, Zachary Quinto, as Spock, Benedict Cumberbatch as John Harrison, and Chris Pine as Kirk, in a scene in the film, "Star Trek Into Darkness," from Paramount Pictures and Skydance Productions. "Star Trek Into Darkness" was one of several upcoming films to receive spotlight treatment with an ad that aired during Super Bowl XLVII on Sunday, Feb. 3, 2013. (AP Photo/Paramount Pictures, Zade Rosenthal, File)

This image provided by Best Buy, shows Amy Poehler on the set of the Company's Super Bowl commercial. Best Buy's 30-second ad in the first quarter stars Amy Poehler, star of NBC's "Parks and Rec," asking a Best Buy employee "lots of questions." (AP Photo/Best Buy)

This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover. (AP Photo/Hyundai)

This screen shot provided by Hyundai shows the Super Bowl advertisement by Hyundai Motor Group's Kia. In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover. (AP Photo/Hyundai)

An handout photo from a 2013 Super Bowl advertisement for Oreo. The ads CBS broadcast nationally represented a missed opportunity for marketers to show that they understand how modern consumers think and behave. (Handout via The New York Times)

This screenshot provided by Taco Bell shows the Super Bowl advertisement for Taco Bell. Gone are the days when Super Bowl spots were closely-guarded secrets. With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers like Taco Bell are releasing ads online up to a week or more before Game Day. (AP Photo/Taco Bell)

This screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's PepsiNext.For its halftime intro spot, Pepsi, the sponsor of the Super Bowl halftime show, created a collage of 1,000 user-submitted photos that are stitched together to create a 30-second video that looks like one person jumping to the tune of Beyonce's "Countdown." The spot introduces the pop star's halftime show. (AP Photo/PepsiCo)

An handout photo from a 2013 Super Bowl advertisement for Tide. The ads CBS broadcast nationally represented a missed opportunity for marketers to show that they understand how modern consumers think and behave.

This screenshot provided by Mercedes Benz shows the Super Bowl advertisement for the company. The majority of the 30-plus Super Bowl advertisers have been releasing their ads in the days leading up to the game, advertising fans already can catch a glimpse of ìSpider-Manî actor Willem Dafoe in a Mercedes-Benz ad. (AP Photo/Mercedes Benz)

This screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. (AP Photo/Axe)

This screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other.(AP Photo PepsiCo)

This screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. (AP Photo/Axe)

This screenshot provided by PepsiCo shows the Super Bowl advertisement for PepsiCo's Frito-Lay's Doritos. PepsiCo's"Crash the Super Bowl" ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other.(AP Photo PepsiCo)

This screenshot provided by Calvin Klein shows the company's Super Bowl advertisement for the company's Concept brand. (AP Photo/Calvin Klein)