Demonstrators Nick Latrenta, left, and Brian McMullan battle head-to-head in the BEYBLADE SHOGUN STEEL OCTAGON SHOWDOWN set in Hasbroís showroom at the American International Toy Fair, Friday, Feb. 8, 2013, in New York. BEYBLADE SHOGUN STEEL BEYWARRIOR battlers compete to be the last battler spinning in this new arena, which allows for spinning, crashing, and ricocheting off the walls. (Photo by Jason DeCrow/Invision for Hasbro/AP Images)