Photos: South by Southwest Interactive – Park Record Media Center

The band Speak plays at the Polk Audio booth at the SXSW Interactive Festival trade show on Monday, March 11, 2013. The booth was billed as "Bands in a Box" and allowed attendees to put on Polk Audio headphones to hear the band. (AP Photo/Statesman.com, Deborah Cannon) ( SXSW Interactive )

A SXSW Interactive Festival attendee samples LeapMotion's 3D motion control on Saturday, March 9, 2013 in Austin, Texas. The flash drive-sized device utilizes only hand movement to control a computer. (AP Photo/Jack Plunkett) ( SXSW Interactive )

Steven Quintanilla plays a tune on bananas inside the create tent on Red River Street in Austin, Texas, during the SXSW Interactive Festival on Monday, March 11, 2013. (AP Photo/American-Statesman, Deborah Cannon) ( SXSW 2013 )

John Mackey, co-CEO of Whole Foods, speaks during a session titled "Conscious Capitalism: Liberating the Heroic Spirit of Business: at the SXSW Interactive Festival in Austin on Sunday, March 10, 2013. (AP Photo/Austin American-Statesman, Deborah Cannon) ( Whole Foods SXSW )

Ouya Founder and CEO Julie Uhrman talks with Josh Topolsky during the SXSW Interactive Festival in Austin, Texas, on Monday, March 11, 2013. (AP Photo/American-Statesman, Deborah Cannon) ( SXSW Interactive 2013 )

SXSW Interactive and Film Festival attendees crowd the Austin Convention Center, Saturday, March 9, 2013 in Austin, Texas. (AP Photo/Jack Plunkett) ( SXSW Interactive )

LeapMotion marketing manager Julia Parson assists Justin Davis in using her company's 3D motion control during the SXSW Interactive Festival, Saturday, March 9, 2013 in Austin, Texas. The flash drive-sized device utilizes only hand movement to control a computer. (AP Photo/Jack Plunkett) ( SXSW Interactive )

A SXSW Interactive Festival attendee samples LeapMotion's 3D motion control on Saturday, March 9, 2013 in Austin, Texas. The flash drive-sized device utilizes only hand movement to control a computer. (AP Photo/Jack Plunkett) ( SXSW Interactive )

Former NBA basketball great Shaquille O'Neal talks with Brian Solis at the South By Southwest Interactive Festival on Monday, March 11, 2013 in Austin, Texas. (AP Photo/Statesman.com, Deborah Cannon) ( SXSW South By Southwest Basketball )

The cat "Tardar Sauce," better known by its viral Internet meme name "Grumpy Cat," appears during a press event during the 2013 SXSW Music, Film + Interactive Festival on March 7, 2013, in Austin, Texas. She had earlier been taped for a webisode as part of Friskies' "Will Kitty Play With It?" series. (Photo by Daniel Petty/The Denver Post) ( BZ07SXSW_DP13844 )