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3000 smurf figurines pass the Eiffel Tower and a replica of the Statue of Liberty as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171119845 )

A performer dressed as the Smurf character "Papa Smurf" takes part to a dance with performers as part of Global Smurfs Day celebrations on June 22, 2013 on the Seine river bank in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171104692 )

U.S. film producer of the Smurfs 2 movie Jordan Kerner walks by a giant inflatable Smurf during the Global Smurfs Day gathering in Brussels, Saturday June 22, 2013. The celebration honors Smurfs creator Pierre 'Peyo' Culliford's June 25 birthday and the opening of movie ëThe Smurfs 2í on July 31. (AP Photo/Geert Vanden Wijngaert) ( Belgium Global Smurfs Day )

Smurf Ambassadors prepare to board a branded high speed train from Brussels to Paris as part of Global Smurfs Day celebrations on June 22, 2013 at Brussels railway station, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119572 )

3000 smurf figurines pass The Louvre as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171120100 )

Smurf Ambassadors pose for a group photo below a Smurf sculpture in front of the Brussels Central railway station as part as Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171096394 )

Smurf Ambassadors pose by a giant Smurf character as part of Global Smurfs Day celebrations on June 22, 2013 on the Seine river bank in Paris, France. The Eiffel tower is seen behind. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171113087 )

Smurf Ambassadors take part to Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119545 )

Smurf Ambassadors pose for a group photo below a Smurf sculpture in front of the Brussels Central railway station as part as Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171096451 )

Smurf Ambassadors pose on Place d'Espagne during a ceremony as part of Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171096982 )

(From 7th L)Veronique Culliford, the daughter of late cartoonist Peyo, the creator of The Smurfs, and producer Jordan Kerner, and Smurf Ambassadors pose for a group photo on the Trocadero plaza as part of Global Smurfs Day celebrations on June 22, 2013 in Paris, France. The Eiffel tower is seen behind. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171112722 )

A Smurf Ambassador poses with life-size characters of Smurfette (L) and Papa Smurf (R) during a celebration for the birthday of Peyo, the creator of the Smurfs, on "Global Smurfs Day" in Brussels June 22, 2013. The event was held ahead of the release of the film "The Smurfs 2", according to organisers. REUTERS/Laurent Dubrule ( BELGIUM/ )

(L-R) Marc Guerin, Nina Guerin Culliford, Veronique Culliford, the daughter of late cartoonist Peyo, the creator of The Smurfs, and producer Jordan Kerner, pose for a group photo with Smurf Ambassadors on the Trocadero plaza as part of Global Smurfs Day celebrations on June 22, 2013 in Paris, France. The Eiffel tower is seen behind. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171112851 )

L-R) Marc Guerin, Nina Guerin Culliford and Veronique Culliford, the daughter of cartoonist Peyo, the creator of The Smurfs, pose by a giant Smurf character during Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171113052 )

Nina Guerin Culliford, the granddaughter of cartoonist Peyo, the creator of The Smurfs, poses by a giant Smurf character during Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171113084 )

Smurf Ambassadors take part to Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171113139 )

3000 smurf figurines pass the Eiffel Tower as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171119536 )

Smurf Ambassadors take part to Global Smurfs Day celebrations on June 22, 2013 in Brussels, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119553 )

Smurf Ambassadors prepare to board a branded high speed train from Brussels to Paris as part of Global Smurfs Day celebrations on June 22, 2013 at Brussels railway station, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119580 )

Smurf Ambassadors prepare to board a branded high speed train from Brussels to Paris as part of Global Smurfs Day celebrations on June 22, 2013 at Brussels railway station, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119587 )

Smurf Ambassadors prepare to board a branded high speed train from Brussels to Paris as part of Global Smurfs Day celebrations on June 22, 2013 at Brussels railway station, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119588 )

A group of tourists mixes with Smurf Ambassadors as they pose for a group photo on the Trocadero plaza as part of Global Smurfs Day celebrations on June 22, 2013 in Paris, France. The Eiffel tower is seen behind. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171119593 )

3000 smurf figurines pass the Eiffel Tower as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171119609 )

3000 smurf figurines pass Notre Dame as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171119687 )

3000 smurf figurines pass Pont Alexandre III as they travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171120080 )

A Smurf Ambassador reads a special edition of a fake newspaper, designed for the Global Smurfs Day event, in the waiting lounge as Smurf Ambassadors prepare to board a branded high speed train from Brussels to Paris as part of Global Smurfs Day celebrations on June 22, 2013 at Brussels railway station, Belgium. (Photo by Pascal Le Segretain/Getty Images for Sony Pictures Entertainment) ( 171120110 )

Smurf figurines travel down the River Seine to mark Global Smurfs Day on June 22, 2013 in Paris, France. (Photo by Dominique Charriau/Getty Images for Sony Pictures Entertainment) ( 171120182 )

A Smurf-ambassador smiles as she walks by a giant inflatable Smurf during the Global Smurfs Day gathering in Brussels, Saturday June 22, 2013. The celebration honors Smurfs creator Pierre 'Peyo' Culliford's June 25 birthday and the opening of movie "The Smurfs 2" on July 31. (AP Photo/Geert Vanden Wijngaert) ( Belgium Global Smurfs Day )

Smurf Ambassadors pose in front of a Thalys train decorated for the film "The Smurfs 2" during a celebration for the birthday of Peyo, the creator of the Smurfs, on "Global Smurfs Day" in Brussels, June 22, 2013. The event was held ahead of the release of the film, according to organizers. REUTERS/Laurent Dubrule ( BELGIUM/ )

Life-size characters of Papa Smurf (R) and a Smurf pose next to a Thalys train decorated for the film "The Smurfs 2" during a celebration for the birthday of Peyo, the creator of the Smurfs, on "Global Smurfs Day" in Brussels June 22, 2013. The event was held ahead of the release of the film, according to organisers. REUTERS/Laurent Dubrule ( BELGIUM/ )

Producer Jordan Kerner of the film "The Smurfs 2" (C) poses with a Smurf Ambassador during a celebration for the birthday of Peyo, the creator of the Smurfs, on "Global Smurfs Day" in Brussels, June 22, 2013. The event was held ahead of the release of the film, according to organizers. REUTERS/Laurent Dubrule ( BELGIUM/ )

Smurf fans pose near the Eiffel Tower during a celebration for the 85th birthday of Peyo, the creator of the Smurfs, on "Global Smurfs Day" in Paris, June 22, 2013. The event was held ahead of the movie premiere of "The Smurfs 2" on July 31. REUTERS/Gonzalo Fuentes ( FRANCE/ )

Smurf-ambassadors from 40 different countries gather during the Global Smurfs Day in Brussels, Saturday June 22, 2013. The celebration honors Smurfs creator Pierre 'Peyo' Culliford's June 25 birthday and the opening of movie "The Smurfs 2" on July 31. (AP Photo/Geert Vanden Wijngaert) ( Belgium Global Smurfs Day )