PHOTOS: Apple announces new iPhones, the 5C and 5S

Apple chief executive Tim Cook praises the new iPhone 5S as the most refined model the company has ever introduced on September 10, 2013 in Cupertino, California. Apple unveiled two new iPhones on Tuesday in its bid to expand its share of the smartphone market, including one as low as $99 with a US carrier contract. "The business has become so large that this year we are going to replace the iPhone 5 and we are going to replace it with two new designs," Apple chief Tim Cook announced at the company's Silicon Valley headquarters. Apple will begin taking orders on Friday, and on September 20 the two devices will go on sale in the United States, Australia, Britain, China, France, Germany, Japan and Singapore. AFP PHOTO/GLENN CHAPMAN/AFP/Getty Images ( 522760651 )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company is expected to launch at least one new iPhone model. (Photo by Justin Sullivan/Getty Images) ( 180221798 )

Apple CEO Tim Cook speaks about the iTunes music festival on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180221822 )

Apple Senior Vice President of Software Engineering Craig Federighi speaks about iOS 7 on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180222221 )

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180222522 )

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180224245 )

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks about the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180223923 )

Apple CEO Tim Cook speaks on stage during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. The company launched two new iPhone models that will run iOS 7. (Photo by Justin Sullivan/Getty Images) ( 180224675 )

Musician Elvis Costello (L) and Apple CEO Tim Cook look at the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. T (Photo by Justin Sullivan/Getty Images) ( 180230213 )

The new iPhone 5C is displayed during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180232643 )

Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about security features of the new iPhone 5S during an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180224250 )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Donald Mustard, CEO of Epic Games, speaks on stage during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage about the camera quality during the introduction of the new iPhone 5s in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Elvis Costello, performs after the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Craig Federighi, senior vice president of Software Engineering at Apple, speaks during the new product release in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez ( Apple Event )

Tim Cook, CEO of Apple, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks on stage during the introduction of the new iPhone 5c in Cupertino, Calif., Tuesday, Sept. 10, 2013. (AP Photo/Marcio Jose Sanchez) ( Apple Event )

People arrive for an Apple product announcement at the Apple campus on September 10, 2013 in Cupertino, California. (Photo by Justin Sullivan/Getty Images) ( 180216702 )