Photos: Apple event in San Francisco reveals new products

Photographers shoot Apple's new iPad models Tuesday Oct. 22, 2013 in San Francisco, Calif., after the Cupertino-based company announced its latest release, the iPad Air, a 10-inch tablet with a thinner body and a new iPad Mini with high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Apple debuted its latest iPad models Tuesday Oct. 22, 2013 in San Francisco, Calif., announcing a thinner body and a new name for the 10-inch tablet, dubbing it the iPad Air, and giving the iPad Mini its high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Tech reporters paw Apple's new iPad models Tuesday Oct. 22, 2013 in San Francisco, Calif., after the Cupertino-based company announced its latest release, the iPad Air, a 10-inch tablet with a thinner body and a new iPad Mini with high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Tech reporters from around the world take a look at Apple's new iPad models Tuesday morning Oct. 22, 2013 in San Francisco, Calif., after the Cupertino-based company announced its latest release, the iPad Air, a 10-inch tablet with a thinner body and a new iPad Mini with high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Apple CEO Tim Cook chats with reporters checking out the new iPad models announced Tuesday morning, Oct. 22, 2013 in San Francisco, Calif. (Karl Mondon/Bay Area News Group)

Apple CEO Tim Cook announced a release of new iPad models Tuesday morning, Oct. 22, 2013 in San Francisco, Calif., including the iPad Air, a thinner and lighter 10-inch tablet, and a new iPad Mini with a high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Apple marketing executive Phil Schiller announced a release of new iPad models Tuesday morning, Oct. 22, 2013 in San Francisco, Calif., including the iPad Air, a thinner and lighter 10-inch tablet, and a new iPad Mini with a high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

This frame grab is from a new commercial announcing Apple's latest iPad models debuting Tuesday Oct. 22, 2013 in San Francisco, Calif. An iPad Air was announced as well as an iPad Mini with high-definition "Retina" display. (Karl Mondon/Bay Area News Group)

Apple CEO Tim Cook announced a release of new iPad models Tuesday morning, Oct. 22, 2013 in San Francisco, Calif., including the iPad Air, a thinner and lighter 10-inch tablet, and a new iPad Mini with a high-definition "Retina" display. Cook stood in front of a sign intended to symbolize other tablet company's approach to product design. (Karl Mondon/Bay Area News Group)

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iPad Air during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant announced its new iPad Air, a new iPad mini with Retina display, OS X Mavericks and highlighted its Mac Pro. (Justin Sullivan/Getty Images) ( Staff )

Apple Senior Vice President of Software Engineering Craig Federighi speaks during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro. (Justin Sullivan/Getty Images) ( Staff )

Apple software executive Craig Federighi talks about the company's new PC operating system, Mavericks, named in honor of the Bay Area surfing spot. Federighi spoke Tuesday morning, Oct. 22, 2013 in San Francisco, Calif., at a company release event for their new iPad Air. (Karl Mondon/Bay Area News Group)

Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new Mac Pro during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro. (Justin Sullivan/Getty Images) ( Staff )

Apple Senior Vice President of Worldwide Marketing at Phil Schiller speaks during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro. (Justin Sullivan/Getty Images) ( Staff )

Apple Senior Vice President of Software Engineering Craig Federighi speaks during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro. (Justin Sullivan/Getty Images) ( Staff )

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage before a new product announcement on Tuesday, Oct. 22, 2013, in San Francisco. (AP Photo/Marcio Jose Sanchez) ( STF )

Apple CEO Tim Cook speaks on stage before a new product introduction on Tuesday, Oct. 22, 2013, in San Francisco. (AP Photo/Marcio Jose Sanchez) ( STF )

Craig Federighi, senior vice president of Software Engineering at Apple, speaks on stage before a new product announcement on Tuesday, Oct. 22, 2013, in San Francisco. (AP Photo/Marcio Jose Sanchez) ( STF )

Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts on Oct. 22, 2013 in San Francisco, California. The tech giant is expected to announce its new iPad 5, iPad mini 2, OS X Mavericks and possibly a new retina MacBook Pro. (Justin Sullivan/Getty Images) ( Staff )

Tech reporters paw Apple's new iPad models Tuesday Oct. 22, 2013 in San Francisco, Calif., after the Cupertino-based company announced its latest release, the iPad Air, a 10-inch tablet with a thinner body and a new iPad Mini with high-definition "Retina" display. (Karl Mondon/Bay Area News Group)