A plume of smoke rises from a five-alarm fire at a residential construction site in the South of Market neighborhood of San Francisco, as seen from the Oakland, Calif., hills on Tuesday, March 11, 2014. More than 100 firefighters responded to the blaze, which threatened to destroy the building under construction, as well as occupied structures in the neighborhood. (D. Ross Cameron/Bay Area News Group) ( SAN FRANCISCO CONSTRUCTION FIRE )